List of All Car brands in Austria

Austria, known for its picturesque landscapes, rich history, and vibrant culture, is also home to a number of car brands that have gained global recognition. These car brands have not only contributed to the innovation and development of the automotive industry but have also shaped Austria’s identity as a hub for high-quality craftsmanship and engineering excellence.

In this blog post, we will explore the list of all car brands in Austria and their notable contributions to the automotive world.


KTM, an abbreviation for Kraftfahrzeuge Trunkenpolz Mattighofen, is an Austrian motorcycle and sports car manufacturer. As a leading player in the motorcycle industry, KTM produces a wide range of off-road motorcycles and has also ventured into the production of lightweight and high-performance sports cars like the X-Bow.

Magna Steyr

Although not strictly a car brand, Magna Steyr is an Austrian-based automotive manufacturing company that specializes in contract manufacturing and engineering services.

Magn a Steyr has collaborated with various well-known car brands, including BMW, Mercedes-Benz, and Jaguar Land Rover, to produce vehicles such as the BMW 5 Series and the Mercedes G-Class.

AVL List

AVL List is another Austrian company that primarily specializes in the development of powertrain systems and advanced testing solutions for the automotive industry.

While they do not produce cars directly, their contributions to the automotive industry are significant, with their expertise in powertrain development and testing being utilized by numerous car manufacturers worldwide.


Puch, originally a bicycle manufacturer, entered the automotive industry in the early 20th century. The brand gained recognition for its innovative microcars and compact vehicles.

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Puch vehicles are known for their durability and were popular as affordable transportation options in Austria during their time.


Steyr-Daimler-Puch was a conglomerate that resulted from the merger of Steyr-Werke and Austro-Daimler in the late 1930s. The company produced a range of vehicles, including cars, trucks, and military vehicles.

Steyr-Daimler-Puch played a significant role in the Austrian automotive industry before the various divisions were acquired by different companies over time.

Rosen bauer

Rosenbauer is a leading manufacturer of firefighting vehicles and equipment. While not primarily focused on producing consumer cars, Rosenbauer’s fire trucks and emergency vehicles are highly regarded for their quality and reliability.

ÖAF (Österreichische Automobil-Fabrik)

ÖAF was an Austrian company that produced trucks and buses. The brand was known for its robust and reliable commercial vehicles and played a significant role in the transportation sector in Austria.


Steyr is a historic Austrian car manufacturer that produced vehicles from 1915 to 1959. The brand was known for its high-quality automobiles, including luxury cars and sports cars.

Steyr cars were praised for their innovative design and advanced technology, placing the brand among the premier car manufacturers of its time.

These are just a few of the notable car brands that originated in Austria or have made significant contributions to the country’s automotive industry. From luxury sports cars and motorcycles to robust

commercial vehicles and firefighting equipment, these brands showcase Austria’s commitment to craftsmanship, engineering excellence, and innovation.

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Whether it’s Porsche’s iconic sports cars or KTM’s powerful motorcycles, these car brands demonstrate Austria’s ability to compete on a global scale and leave a lasting impact in the automotive world.

It’s important to note that while some of these brands may no longer exist or have been acquired by other companies, their influence and contributions to the Austrian automotive industry should not be overlooked.

These brands have not only shaped Austria’s identity as a hub for automotive excellence but have also left a lasting legacy in the international automotive market.

As we explore the list of all car brands in Austria, it’s clear that the country’s automotive industry has much to offer in terms of innovation, quality, and craftsmanship.

Whether you’re a fan of luxury sports cars, motorcycles, or commercial vehicles, Austria’s car brands have something for everyone.

So, the next time you spot a Porsche on the road or admire a KTM motorcycle, remember the rich automotive heritage that Austria has to offer.

FAQs- Car brands in Austria

What car brands are popular in Austria?

Volkswagen, Audi, BMW, Mercedes-Benz, and Skoda are among the most popular car brands in Austria.

Are there any Austrian car manufacturers?

Yes, there is one notable Austrian manufacturer called Magna Steyr which specializes in contract manufacturing for various global automotive companies.

Is it cheaper to buy a German-made car in Austria?

Prices can vary depending on taxes and dealer prices but typically, car prices are similar throughout Europe.

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Can I find American-made cars in Austria?

Yes, American brands like Ford and Tesla are available in Austria though they may not be as common as European brands.

Are electric vehicles popular in Austria?

Yes, electric vehicle popularity is steadily growing in Austria with more charging stations being installed across the country.

What is the best-selling car brand in Austria?

As of recent years, Volkswagen has been the best-selling car brand in Austria.

Are luxury cars common on Austrian roads?

While you will see luxury cars from brands like BMW and Mercedes-Benz on Austrian roads, they aren’t as common as more affordable models from other manufacturers.

How does buying a used car work in Austria?

Used cars can be bought from dealerships or private sellers. It’s recommended to get an expert check-up before purchasing a used vehicle.

In conclusion, the car industry in Austria is diverse and highly competitive with a range of high-quality brands available for consumers. The dominance of Volkswagen, BMW, Audi, and Mercedes-Benz testifies to Austrians’ preference for German engineering.

Local manufacturers like Steyr also significantly contribute to this vibrant market. Future trends indicate a shift towards sustainability, with electric vehicles gaining popularity.

Therefore, whether you are an enthusiast or planning to buy a new car in Austria, ensure to explore this robust market thoroughly and make a choice that aligns with your values and preferences.

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